Created with the interest of teens in mind, iD Gum has launched a series of FREE online games that are part art, part classic arcade fun.
Designed to celebrate teens’ creativity and thirst for discovery and individuality, iD encourages teens to explore their multiple passions by embodying a “kinda” mentality (Kinda more than gum. Kinda amazing.). This brand mantra is also carried out in the ArtCade (kinda-arcade, kinda-art gallery) online experience. Games are quirky, fun and designed to serve as bite-sized pieces of entertainment with a social twist, encouraging users to both compete with and share games among friends.
Games are available now, and new games will be released every Tuesday (unless unlocked early by collecting and scanning the on-pack artwork). Games include everything from dropping t-shirts on dinosaurs (T-Rex in V-Necks), to collecting sunblock bottles to avoid becoming toast (Ginger Ninja), and countering a sensei’s attacks to prevent him from revealing too much (Censored Sensei).
More interesting features about the ArtCade experience include:
- Caters to key trends among teen consumer: increased popularity of casual gaming & power of collectability (18 mini games in total with 36 unlockable variations)
- Instant playability – consumers can unlock & play games as soon as they get a pack of iD Gum in their hands
- Games are unbranded & designed to be played efficiently via Desktop or on-the-go via mobile device
- 15 different artists were commissioned to create artwork for the ArtCade games, resulting in as much digital visual variance as the on-pack artwork, which features 12 different artists
· Beyond QR scanning, iD relies on a much more complex method of using real image tracking scanning technology that truly reads every piece of unique artwork for its gum pack artwork unlock mechanism.
The newest release, as of 10/16, is Inkin’ and Blinkin’.
Wait for the eyelids to shut to start inkin’. Stop before the eyes open to avoid ocular irritation.
In celebration of this kinda awesome game release:) iD Gum is giving away 3 packages (each pack contains 12, 14-piece packs) of the all new iD Gum (ARV $54)
Please use the Rafflecopter entry method provided.
U.S. only. Winner will be verified.