Munchkin’s ARM & HAMMER™ Diaper Pail Reins Supreme & a Giveaway

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Munchkin, Inc. Wins More Than $13 Million In False Advertising Dispute Against Playtex

Jury Finds Playtex Products, LLC Liable for Misleading Odor Control Claims About Its Diaper Genie® Elite Diaper Pail

On July 20, 2012, a federal jury found that Playtex’s advertising of its Diaper Genie Elite as “Proven #1 In Odor Control” was literally false, and that Playtex deliberately sought to deceive consumers.  The jury further found that Playtex’s false advertising had deceived a “substantial number of consumers,” and that its statements had likely affected consumers’ purchasing decisions.  In addition, the jury ruled that Playtex had intentionally sought to deceive consumers in advertising that its Pink Pail diaper pail was “#1 Recommended Among 1st Time Moms.”

The jury also issued a defense verdict in favor of Munchkin on all of Playtex’s counterclaims, finding that Munchkin’s advertising claims stating its ARM & HAMMER™ Diaper Pail by Munchkin is “The New #1 in Odor Control—Proven Better at Odor Control than Diaper Genie II and Diaper Genie II Elite in a Laboratory Test” and “Preferred by Moms 2 to 1 over Diaper Genie II in an independent, national in-home study with 100 moms” were neither false nor misleading.

The $13.492 million in damages awarded by the jury in the United States District Court for the Central District of California is still subject to post-trial motions and a final judgment.  Munchkin is pleased with the jury’s verdict.  Munchkin embraces fair and honest competition, which tends to benefit the consumer and improve the level of baby products and services offered in the marketplace.  Munchkin looks forward to the entry of a final judgment so that it can begin its corrective advertising campaign to remediate the false messages by Playtex.

The ARM & HAMMER™ Diaper Pail by Munchkin neutralizes odors in the nursery through a patented odor control system with the power of ARM & HAMMER® Baking Soda at its core.  The Diaper Pail has won numerous awards, including the 2011 American Baby Bests, Babble.com’s Best Diaper Pails in 2011 and 2012, and SheKnows.com’s 2010 Parents’ Choice award. For more information, visit www.Munchkin.com.

I guess the lesson here is you better be able to back what you claim!  Luckily Munchkin is covered!

In celebration of this important decision Munchkin has kindly offered on lucky Mama Report reader an ARM & HAMMER™ Diaper Pail for themselves!

Please use the Rafflecopter entry method provided.

U.S. only.  Winner will be verified.

a Rafflecopter giveaway

Comments

  1. The Diaper Genie was horrible when I used it with my son who is now 18 years old! In almost two decades they couldn’t find ways to improve it? I’m pregnant with my 5th and now know which pail to use. Thanks for this!

  2. Thanks!

  3. I could really use this with my LO on the way. Thanks for the info and the chance!

  4. Mici braton says

    I could use this for my little one

  5. Thanks for the chance to win, I love to have this diaper pail.

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