I.C.E. (In Case of Emergency) Tags Review



I.C.E. (In Case of Emergency)

Did You Know…It takes an average of 5 hours and 51 minutes for family members to be contacted in an emergency.

  • I.C.E. (In Case of Emergency) was an idea originally conceived by Bob Brotchie, a Paramedic in Britain in May 2005.
  • His idea was to have everyone add a contact in their cell phone named I.C.E. This contact would be the name and telephone number of the person they would like contacted in the event of an emergency.
  • This idea has gained momentum on both sides of the Atlantic. Many people today have an I.C.E. contact in their cell phone.
  • The I.C.E. tag is ideal when used alongside I.C.E. in your phone. The I.C.E. mission is to notify, identify and establish medical history. All of this is achieved in direct communication with the I.C.E. contact.
  • By having I.C.E. in your phone as well as an I.C.E. Tag, you are doubling the probability of responders seeing it and your loved ones being notified promptly.

In Case of Emergency tags were sent to me for review. I chose to receive 3 different varieties of tags including key tags, shoe tags, and a wallet card each which provide space for 2 contacts. The idea of ICE contacts is not new, but I have never seen them in this form. One of the tags I ordered was a shoe tag for my father-in-law to put on his running shoes. He is not a cell phone user (surprising as that may be in today’s world) and usually runs alone. At nearly 64 years old, I thought it’d be a good idea for him to have something like an ICE tag.

The tags can be used on backpacks, bike helmets, shoes, key chains, and wallets… among others I’m sure. The tags themselves are made of plastic and resemble loyalty cards that so many companies offer. They do have an eye-grabbing logo on them which would hopefully attract the attention of emergency personnel if necessary. I am curious how the cards will withstand the test of time…. But as the expression goes, “only time will tell”.

I also have to comment on the great customer service that I received. I had some questions regarding my order and the company responded to the questions quickly. Once those questions were resolved, the order was processed and received extremely fast (within a couple of days).

I would recommend this product for anyone to carry with them.. With the several varieties of tags available, one is sure to fit your needs.

Check out I.C.E. Tags website or on Twitter @ICE_Tag


This post comes from my dear friend Angela.  She is a new permanent contributor at The Mama Report.  Look for my introductory post on Angela soon!


I received the above mentioned product for review purposes, all opinions are my own.


  1. I’ll have to share these with my sister. Thanks for the review!


  1. […] be reviewing products and sharing her insights here on a regular basis.  Check out her reviews on I.C.E. Tags and the Xander Nash […]

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