NEW Iron Man 3 Trailer & an Interview with Kevin Feige- President of Marvel Studios (#IronMan3) (#DisneyOzEvent)


UPDATE- May 12th, 2013– I just had the opportunity to see Iron Man last night and I just want to state that this movie is NOT for little kids. It is darker and more violent than The Avengers. I would not recommend children under the age of 12 see the film. There is violence, alcohol use, objectifying of women, and the hinting of drug use. Family friendly? Only for teenage based families.

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I’ve been keeping a secret from you since I was in L.A. for the Oz premiere.  I feel so guilty.  I don’t like to keep secrets. But I signed paperwork that probably guaranteed Disney could have my first born son if I spread the news too soon:)

I watched a chunk of the new Iron Man 3 movie & I interviewed Marvel Studios President- Kevin Feige.  Ah…. yeah.  It was awesome!!!!

And while the movie isn’t finished yet, my fellow mommy bloggers and I had the privilege to see the extended trailer available below, plus an extra section of the movie.

Check out this new trailer, it’s going to rock your world!!

Typically movie producers for films like Iron Man will create movies with their adult male fan base in mind.  I am pleased to report that Iron Man 3 is geared for OLDER families.

Women will love the film becauseGwyneth Paltrow wears the Iron Man suit!  Yes, you read that correctly.  When I watched this part of the movie I was stunned.  I was elated.  Women- this is our moment!!  Yes, the suit is technically there to protect her, but she gets to have a few moments of fun as well.  This scene is sheer awesomeness!

Women will also love the film because– after all his distractions, fighting villains in New York and elsewhere, Tony Stark focuses on what matters most to him- Pepper Potts.  Iron Man 3, a love story?  Well, of course not in the traditional sense, but Iron Man is fueled by the desire to protect what  matters the most to him and that is Pepper.

Women will also love the film because- of Robert Downey Jr.- enough said.

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Families will love the film because- there is actually a little boy (Harley) in the movie.  At one point in the film, Tony has been stripped away of all his high-tech gear.  He is only a man alone in the middle of nowhere.  During this portion of the movie Tony develops a relationship with Harley.    The bond that Tony and Harley share is an essential part of the movie and a softer side to the stereotypical high octane  super hero movie.

Families will also love the film because- this movie showcases Tony Stark’s amazing intellect.  What makes Tony Stark a real super hero is his amazing mind.  Being a super hero isn’t about muscle or brawn, it’s about brains and science.  Hooray!

Families will also love the film because– it’s Iron Man and he is awesome!

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I think I”m still in shock that I actually had the opportunity to meet and interview Marvel Studios President- Kevin Feige.  I mean really?!  I’m a stay-at-home mom!?  I’m sure he is a busy guy.

So what did Kevin Feige have to say about the new film?  Check out the conversation below.  I added a lot of the interview, because I found the conversation to be very insightful, I thought you would want the details too:)


Kevin Feige– We had this idea to team him (Tony Stark) up with a little kid for a section of the movie.  And it was a little bit scary.  We never really had a kid that had that big a part in any of our films. So we auditioned lots and lots of kids and Tyson (actor- Ty Simpkins) came in and was just a real kid.  He could barely keep a straight face looking at Robert.  He bonded with Robert completely and we decided to cast. So that was exciting.

The rest of the movie continues with action.  You can see the action packed very loud sequences in the movie – of which there are many – and the quiet sort of poignant unexpected scenes of which there are many in this movie with Harley and with Pepper.

There are a lot of suits in this movie.  By the end of it we reveal that underneath the house, which is now covered with rubble, he’s got dozens and dozens of suits.  And once, throughout the course of the movie, and all that rubble gets pulled aside by construction cranes, just when he needs him, he calls him to the rescue and we have what I think is the biggest most action packed finale we’ve had. (I have NOT seen the finale, but now I am dying to!)

I showed the film to Joss Whedon who is our writer-director of Avengers and is currently working on Avengers 2, and he saw the finale of this and he said, what am I supposed to do now?  What am I going to do in Avengers 2?

Question- Do you see a lot of smart-aleckness of Tony Stark with the little boy, or did you soften him? 

Kevin Feige– He is quite the smart-aleck with the little boy.  the boy is shocked at first, and then slowly begins to sort of give as good as he gets from Tony.

Question Women and action movies are not necessarily words that are synonymous, but Marvel has really done a good job of getting women interested.  Avengers was something women were really drawn to.  How much though do you put into bringing the female audience in?

Kevin Feige– We want these movies to play for everyone.  We think they are for everyone.  And I don’t know that we necessarily sit down and go how do we make men like this movie?  How do we make women like this movie?  We don’t do that.  But part of what we love about our characters is that  they’re human, they’re flawed.  They react even with aliens coming at them and armored suits flying at them and villains shooting rays at them.  The way they respond to those situations, we try to make it as emotionally truthful as possible.

So we want the most fantastic thing to be the outer space elements of Avengers.  The advanced technology of Iron Man.  Let that be the comic book element.  But the human interaction should be real.  It should be as real as possible.  I think that appeals to people who might not just love the explosions and the loud noises and the clacking and the repulsing.  In this franchise in particular, and it’s sort of unique, frankly.  This is now the fourth movie,  if you count Avengers with Iron Man and he’s been with the same woman the whole time, and the relationship just grows.  And in this film they live together.

And the really is…yes there’s a bad guy, yes the stakes are very, very high, the President of the United States is in danger.  You saw in the trailer Air Force One is attacked.  There are big stakes to this movie.  But the real stakes are, is Tony going to be able to set aside the obsession to spend all day, every day in that workshop, tinkering with the suits, in order to focus on, as he says in the trailer, the one thing that matters most – Pepper.   That actually is what the entire movie’s about. And that’s what- as we lead into the finale, yes he has to save the world, but it’s really about the relationship between those two.  Which it was not the case with James Bond or Indiana Jones or any other leading male hero.  So I think that’s unique.  But that’s also what it is in the comics.  And that’s what we want to bring to life on the screen.

Question As a mother of two teenagers, I appreciate you’re having a positive role model, as far as modeling relationships.  Is that something you intended from the beginning?

Kevin Feige– Pepper was always the most important relationship to Tony Stark in the comics.  A lot of the other characters don’t have that.  The Marvel characters sort of do.  The other thing is, the chemistry between Robert and Gwyneth is spectacular.

You may remember the big line Captain America says in Avengers– without a suit of armor what are you?  And he says, billionaire playboy, philanthropist…..  And even Robert would say, I’m not really a playboy anymore.  And I’d say, the line’s good, it’s okay.  It’s fun.  But even he was like, I’m not really a playboy.  And he’s not. So we just love, frankly, that it’s unique in these kind of movies.  We think it’s an important relationship between them.

Question- Avengers was marketed towards families, this one seems a little more intense.  How do you perceive the marketing?

Kevin Feige- All of our movies are PG-13.  I know parents who take their four year olds, and I know parents who won’t let their kids see them until they’re thirteen. It depends upon the parent and child.   For us, there are things you can do if you are going by the letter of the law in a PG-13 movie.  There’s a level of violence you can add, there’s a level of sexuality you can have, there’s a level of language you can have.  We never go anywhere near the top of that.  Because we don’t want to.  Because that’s not what our characters are about.

When you have the amount of fighting and explosions and some blood on his nose when he puts the suit on, we do want that.  We want it to be real.  Otherwise it’s just a CG thing hitting a CG person.  So that’s why we’re always in that PG-13 range.  Jon Favreau on the first two movies, Joss Whedon on the Avengers and myself, we have kids.  We want to be able to take our kids to these movies and to enjoy them.  It’s really the level of intensity that determines, whether parents are comfortable taking their kids to it as opposed to content, necessarily.

And in terms of the marketing of this movie, if you go back and look at the marketing of Avengers, it promises a much darker important movie than the movie actually is.  The movie is much more fun than the trailer would show.  Same thing with this.  This trailer he’s being blown apart, his life is at stake, how will he get out of it?  The movie is much, much funner.  Much more fun than- than that, but that’s what gets people into the audience.

There’s a legacy with Marvel, and there’s a history with Marvel.  And you have grandparents and parents and kids and little kids that know them and have read them.  I’ve met people that are eighty years old, ninety years old, that talk about reading a Captain American comic at some point in World War II.  And I have a three year old nephew, and I have a four year old daughter who asked me all about Iron Man. Does he fly?  Is he a robot? Because of the toys.  Or because of the pajamas, or because of the shoes.  I love that about Marvel.  I love that it can stay cool and relevant from a two year old to a twelve year old to a twenty-two year old to a ninety-two year old.  That’s important to us.

How do we do it differently?  I can’t really tell you, other than to say, we always just focus on the character.  It always starts with, what do want this character to go through?  What mission do we want for the character…? What emotional sort of depth and growth do we want him to go through?  Then we think of all the cool stuff to- to put him through, as opposed to, oh I always wanted to see Iron Man’s house fall into the sea.  We don’t start there.  We start with, what is the character journey we want to take him on?  And we really do.  We call him Tony Stark, not Iron Man.  When we’re just in our own meetings, we refer to Captain America as Steve.  We refer to Thor as Thor.  We refer to Hulk as Bruce.  Because these are real people that we want to continue to flush out movie to movie to movie.

Question Any chance of Pepper taking on more time in the suit and become a character herself?

Kevin Feige- I will tell you this.  In this movie we play with the convention of the damsel in distress.  We need our hero to be desperate enough in fighting for something other than just his own life.  Will we do that down the line with Gwyneth Paltrow?  Who knows.  But it’s certainly something…her being in the suit is something we have been playing with since Iron Man 2.  But the little taste you saw here is something that we’re certainly interested in.

iron man 3 logo

IRON MAN 3 releases in theaters on May 3rd!

Follow Ironman 3 on Facebook.

“Follow” IRON MAN 3 on Twitter: @Iron_Man

 Visit Ironman 3 online

Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.



My trip to the #DisneyOzEvent was funded entirely by Disney, however all opinions are my own.


  1. This movie looks like it is going to be great!!

  2. Jennifer Boehme says

    I started my collection, can’t wait to add this one to it!

  3. Sue Hull says

    I never saw the other movie. This actually sounds like a good action movie.

  4. Christy Anderson says

    This looks like a movie my husband will want to see. And I’ll go to and be a good wife.

  5. Sacha Schroeder says

    This made me excited about this movie. Thanks for sharing – especially the trailer!

  6. natalie nichols says

    I can’t wait to see this!

  7. What an exciting, edge-of-your seat movie!

  8. My husband and I would both enjoy it – for different reasons 🙂

  9. Can’t Wait!

  10. Carolyn Colley says

    Been waiting for this.

  11. Nikki Strong says

    My son will want to see this one!

  12. My boys want to see this movie. They cant wait! Looks great!

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